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We set out in 1996 to create the leading luxury hotel brand in Europe.
A small team of specialists in the corporate office has responsibility for the policy in this area and for undertaking some of the work involved but it is our people within the hotels who have the biggest opportunity to promote the The Rocco Forte Collection brand.
The Brand Values of The Rocco Forte Collection are as follows:
- Our hotels are at the heart of their cities
- Each is unique and reflects its location
- All our hotels have a strong design emphasis but are also comfortable and practical
- Our staff are dynamic, friendly and welcoming
- We create an intimate environment where every guest is treated as an individual
- We are obsessed with the details that create outstanding service
- We believe that luxury should be kept simple and elegant
- Our team is led by an owner who cares
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